N°1 lingerie brand in France, Etam aspires to put French Liberté on the global map and become the preferred French lingerie brand of women the world over.

100 years
of French Liberté

Over 100 years of Made in France design and still buzzing with creativity
Over 100 years of technique and innovation and still avidly curious about new technology
Over 100 years of love for fashion
Over 100 years of supporting women in their quest for liberty
Over 100 years of the “French way to be sexy”, that “je ne sais quoi” that draws attention and gives women the power to be centre stage in their lives
Over 100 years of daring, because being bold is liberating.

Spontaneous brand awareness: 91%*

Empowering French lingerie

What you decide to wear under your clothes defines your style and mindset for the day. It gives you the power and confidence to take on whatever the world throws at you. This conviction, hand in hand with the brand’s expertise, drives our ceaseless innovation.

Empowering lingerie means empowering women.

*Best retailer of the year 2018

Live Show

The 11th edition of the iconic Paris Fashion Week show took place on 25 September 2018, a super stylish demonstration of how to be “effortlessly chic and sexy” à la française.

The fashion show was headed up by 5 big names in the international music scene,
Cardi B, Jain, Zara Larsson, Jorjia Smith and IAMDDB, and was streamed live on Facebook, Instagram, YouTube, and in partnership with French television network W9, generating more than 10 million views worldwide.

Committed

Because French Liberté covers everything from feminine to feminist, from carefree to committed activist, Etam is proud to get involved for and with women by partnering with organisations such as Gynécologie Sans Frontières, One Drop, UN Women France, La Maison des Femmes and Solidarité Femmes.

Wonderful partnerships supporting a joint vision and shared ambition to make our planet a better world for women.

84,960€ raised for Gynécologie sans frontières

104,186€ raised for UN Women in France

An expert and connected experience

Etam is pursuing its international expansion to become the preferred lingerie brand of women the world over. This expansion takes an omnichannel perspective, offering a retail experience in the world’s biggest cities paired with a digital experience on e-commerce sites accessible to everyone, everywhere.

We offer a complete shopping experience, expert and in line with consumer expectations:

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Measurement and Bra Style By Etam
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100 years of French Liberté

Empowering French lingerie

Live Show

Committed

An expert and connected experience

100 years
of French Liberté