Entering one of the Etam Group stores should always be a special event. Some locations are designed to be flagship stores, veritable showcases for our brands and dedicated concept stores. These ultra-desirable spaces, where luxury is the modus operandi, provide a unique shopping experience with specific merchandising, exclusive shopping selections and VIP events.

These iconic spaces are also available in smaller brand stores, to make our shopping experience accessible everywhere, all the time. Our network is further enhanced thanks to our “digital proximity” concept via Click & Collect services (shop online and collect purchases in-store) and SDD (Same Day Delivery).

Today, the customer experience is a multiple one, original as always and specific to each person. From cutting edge technology to informed advice provided in store, it’s all part of creating the best conditions for a personalised shopping experience.

And this experience starts with using artificial intelligence. The tools?

Futurescore, to predict and confirm appetite for products to ensure they are offered at the right time in the right quantities. Mindout that, by analysing our customers’ purchasing behaviour, gives us an understanding of what they want and therefore offer suitable products.

Connected fitting rooms boost the in-store shopping experience, our Etam Connect programme and Try@home concept (allows you to take your shopping selection home, try on your items in the comfort of your own home and only pay for what you finally decided to buy) complete the whole.

We’ve made sure we’ve got all the ingredients together to provide a unique and innovative shopping experience.