For us, daring is about trying, stepping out of the box, having guts and saying no to limits. But above all, daring is about doing what’s never been done before to create surprise.

To surprise our customers, offer them the dream, make them more beautiful, funnier and more brilliant than ever. Always being a step ahead of the competition. Every day, we serve our customers with daring, innovating boldly to better meet their expectations.

This daring boldness is embodied by all our employees on a daily basis, both in their ideas and in their actions. Our employees are sometimes different and innovative.
They are on the lookout for what’s going on around them, to better reinvent themselves, push back the boundaries and make the impossible possible.

Empathy is key within the Etam Group, whether towards our customers, our employees or our suppliers.

We forge strong bonds with our customers. We listen to them and guide them in their choices, respecting their personalities all the while. Empathy is about offering them a wide and appropriate choice with the quality and expertise they deserve.

This empathy is experienced daily by our employees too.
Respectful towards one another, their differences are enriching and they are happy to work together in our stores.
We are committed to developing each of our employees through trust, recognition and value.