Our customers

Design, production, distribution: at each key stage of our business, customer satisfaction is an absolute priority for us.

We pay attention to their wishes, surprising them by anticipating their expectations, supporting them throughout their purchasing experience... these are all considerations at the very heart of our concerns and form the basis of our strategy.

We have developed a real capacity for innovation, notably by analysing sales data in real time, implementing short supply chains, cutting-edge logistics and a system of regular and substantial replenishment.

Put simply, our success is a result of ensuring customer fulfilment.

Our teams

Growth at Etam group is the result of meticulously applied work by all our teams and their daily actions, both in stores and at head office.

Their watchwords are:

cohesion, open-mindedness and creativity.

We offer our employees various tools for career progression and support to lay the groundwork for continuous development, and to help our employees reach their full potential within the company.

Lingerie is at the very core of our identity!

It’s our driving force and what links us to our customers: lingerie is at the very core of our business! With three brands, each having a strong and distinct identity, the group proposes collections in line with its customers’ expectations.

This has made Etam the leading lingerie brand in France, Undiz the brand of on-trend lingerie for Generation Z, and Maison Cent Vingt-Trois offering casual elegance for women since 1983.

Our expertise and historical know-how, supported by a cutting-edge tech centre and a style team that constantly innovates, put our fashion on the global map, an engaged and responsible fashion.
To achieve this, we develop eco-responsible fabrics such as organic cotton and we get involved in solidarity initiatives promoting women’s rights (Maison Cent Vingt-Trois & Fondation des Femmes, Etam & Gynécologie Sans Frontières, etc.).

With these different initiatives, the Group seeks to achieve an ambitious goal: make the planet a better world for women.

Flow management and control

When sales reach 60 million items per year, in over 1,430 stores and 55 countries, controlling the quality of our products and flows is a real challenge.

Automatic daily replenishment is the norm at every point of sale to ensure that customers always have the item they want at the right place and the right time.

In a fashion sector in constant movement, currently transforming to omnichannel operations, our expert Supply Chain teams use their skills to control our flows (stock management and optimisation, product reception and packaging, quality controls).

They are the key link between our customers, retail network and e-commerce.

Our ultimate goal is unified commerce

Supported by its historic identity, the Etam Group cultivates this unique and very special relationship with its customers through a network of over 1,400 stores in France and abroad.

This network is made up of both flagship stores and smaller brand stores which our architects, decorators and designers have transformed into singular, evolutive spaces.
These stores are the perfect showcases for our products, always situated in strategic and dynamic locations.

Unified commerce is our watchword: a retail network, e-commerce and logistics platform always deploying cutting-edge tools.
The ultimate goal is to diversify the purchasing experience to the max and reach out, surprise and delight our customers more day by day.